Business Coaching is the New Service of TAG-Org

AMMAN – Talal Abu-Ghazaleh Knowledge Society (TAG-KS), a member of Talal Abu-Ghazaleh Foundation, and ActionCOACH Jordan, signed a Cooperation Agreement to provide Business Coaching services across the Hashemite Kingdom of Jordan. 

The agreement signed by Mr. Tarek Hammad, Executive Director of TAG-Foundation and Ms. Manar Al-Dina, the Business Owner & Certified Business Coach, with the presence of HE Dr. Talal Abu-Ghazaleh, Chairman of Talal Abu-Ghazaleh Organization (TAG-Org), comes in the framework of TAG-Org providing professional services in the field of business development in cooperation with ActionCOACH, the World’s Number One Business Coaching Firm.

HE Dr. Abu-Ghazaleh expressed that he is pleased with the launching of this new service indicating, “This new service will provide the basis and platform for businesses to develop their business strategies through a customized and proven system that ensures efficient delivery of services for the Jordanian citizen, which also falls in line with the objectives of TAG-Org.”

Ms. Manar Al-Dina indicated, “Success for any business is 80% mindset and 20% “technical skills”.” She added, “ActionCOACH’s slogan is ‘Coaching is not just for sports’ as it is positively and directly applicable in the business world.” Just like a Coach who coaches an Olympic Swimmer, they provide the focus and the direction needed for momentum whilst motivating and inspiring their continuous performance and growth, particularly when one is challenged enough and feels they cannot do more. She added “Our goal as business coaches is to make sure the client invests 80% of their time on the 20% that drives results”.

Under the agreement, TAG-Org and ActionCOACH will help businesses transform their governance method from person-oriented to that of a system-based, a term which ActionCOACH refers to as Leverage. 
ActionCOACH will provide the ‘know-how’ and experience for the new service launched by initially conducting a Business Diagnostics, to assess the status quo of a business, and from there on building the appropriate strategies through systems and tailor-made programs that are specific to the type and nature of the business, whilst undergoing a process that takes a minimum of a one-year duration. 

This coaching service, that will be delivered in both Arabic and English languages, guarantees positive results that include efficiency in time management, better leverage, increased revenue, enhanced overall performance, minimizing losses, more streamlined customer service and delivery, amongst other work-related factors. 

TAG-Org and ActionCOACH will organize a signature seminar and an orientation workshop for launching and for introducing this new coaching service known as “6 Steps to a Better Business Seminar.” 

About ActionCOACH

Established in 1993 in Australia, with over 50+ offices worldwide, ActionCOACH is considered the World’s #1 Business Coaching firm. There are around 1,000 business coaches worldwide, with a team of four in the newly established office at Wadi Saqra, in Amman. Every week, ActionCOACH, coaches over 15,000 businesses, worldwide, throughout its global network.

About TAG-Org

The Talal Abu-Ghazaleh Organization (TAG-Org) is the largest global group of professional service firms in the fields of Accounting, External Audit, Internal Audit, Corporate Governance, Taxation, Educational Consultancy, Intellectual Property, legal services, among many others. Established in 1972, TAG-Org operates in 85 offices and 150 representational offices worldwide.  


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